General, brand•
on September 24th, 2009•
Shed Lifestyle, a mens Health start-up company came to us with very specific brand expectations which previous designers had failed to fulfill. Through deep discussions, probing questions and various sketches we created the brand the client had envisaged. The ‘SHED’ brand was born.
After the brand was in place, we began work on the online store for the new business. With a host of categories ranging from vitamins to PDA’s it was essential to ensure that navigation and user journeys were clear, intuitive and prepped for up selling. The site features a range of tools including newsletter campaign managers, voucher offers and a detailed stock and customer control system.
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General•
on June 4th, 2009•
The ITV food show Britian’s best dish was recently debugged as two members of the Team submitted their entries as contenders. The east anglian region hopefuls were brought together in a hotel just outside Norwich and had to have interviews, camera interviews and convince the food team at ITV that their dish was good enough to get through…
Katy submitted a tasty starter which was a goats cheese, mushroom and chutney tart and Ian; 3 bangers and mash stack.
Having BOTH got through the preliminaries they went for their first days filming at Pinewood studios in London.
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General•
on April 21st, 2009•
Debug Design are featured in a full page spread of the East Anglian Daily Times Today entitled ‘Debug Defies the downturn’. The story outlines the directors journey from new start up in 2004 to the new move to Adastral Park in Ipswich.
Sadly it only has Ian’s ugly mug so we will see if we can grab the other pictures so you can see the team in their full glory.
If you are in the local area, pick up a copy today!
CV writing and Interview Techiques from BT
Suffolk Skillz is a pilot event which has been initiated by local employers including: BT, Port of Felixstowe, Milsom Hotels, Suffolk Constabulary and Suffolk Coastal District Council. BT has kindly offered to host Suffolk Skillz this year and it is expected to become an annual event for schools in the local area.
Each day comprises of a series of activities which are designed to encourage the groups of skills set out in the framework of personal, learning and thinking skills, and that will enable young people to enter work and adult life as confident and capable individuals.
After a second successful event involving identifying thieves, making cocktails, building cranes, and seeing some terrible interviewees.
For more information about the branding work see our marketing section
Debug Eshots is built for people who can would like to create their own eshots or choose from a large selection of templates. This software sends each campaign, tracks the results and manages the subscribers. You can see screenshots of exactly how your email will look in more than 15 of the most popular email clients like Outlook 2007, Windows Live Hotmail, Yahoo, Gmail, Lotus Notes etc. Instead of scanning your content for “spammy words”, the tool passes emails through real spam filters and tells you exactly why you failed. The e-mail is also run through a number of key spam firewalls – the gatekeepers for most ISP’s and large corporations.
Our fee is a measly £5.00 delivery charge and 1p an email so its well worth getting set up and start sending email marketing campaigns TODAY. Contact us for a FREE Account
Here are some best practices for optimal e-mail delivery rates.[source]
Avoid follow-ups, ask for a brief feedback — one word “soon” is enough.
Since you don’t know whether your e-mail is delivered or not, don’t assume that it is delivered. However, don’t send a follow-up in doubt; follow-ups which usually include the copy of an original e-mail aren’t effective and get on recipients’ nerves. Instead ask the recipient in the first message to send you a brief note that your e-mail was received. For instance, ask to write back “soon”, “got it” etc. once they’ve received the e-mail — indicate that no further comment or instant reply to your mail is necessary.
Don’t attach large files to your first e-mail (unless specified by the employer).
Instead provide the detailed information on where the your CV and portfolio can be found on your personal web-site. Or simply copy and paste your resume in your e-mail. Compressed files (.zip, .tar etc.) and images are still strong signals for spam detection algorithms.
Use a consistent senders’ name and email.
Make it easier for your recipient to recognize you. Don’t change from “Max Mutermann” to “Developer’s team”. Don’t change your e-mail suddenly. Once your recipient has mistakenly considered and reported your message as spam you are likely to never be able to contact them again.
Never put a link before important information.
Once the recipient has clicked upon the link you’ve provided and landed on some page he/she has no information about, you’re lost. Many recipients might not get back to your message and report you as spam.
Snail mail is bulletproof.
If possible, follow-up on your e-mail with a “snail mail” version sent to the real postal address. This is a great way to establish contact and stay in touch with a person! Reference the e-mailed version you sent (including the date, time, and subject if possible).
Avoid fictional or irrelevant sender’s name.
Communicate with your recipient personally. Instead of nicknames or company titles use your first and last name. Notice that spam-filters award e-mails without sender’s name (or with an empty name) with spam score points. The sender’s name shouldn’t include numbers or symbols rather than your actual name. Instead of “no-reply@yourdomain” or “admin@yourdomain” provide your readers with concrete and short contact information, e.g. “Max Mustermann” . The “reply-to” field shouldn’t be empty.
A recent project for Patient UK involved Debug Design creating a new book cover for the family health compendium ‘Health Matters’.
The design had to incorporate various cartoon characters, be eye-catching and appeal to a wide family audience. Debug Design also created various associated marketing collaterals and internal drawings to go with the book
The book in on sale in various stores and can be purchased from Amazon for £12.99 – Click here to go to amazon >>
The front cover for the family health compendium Health Matters
We have worked with Egton Education for some time now and we always look forward to getting new projects from them.
Together we have created Virtual Learning Environments for primary schools, CMS controlled websites, colourful marketing collaterals and some amazing flash animations.
We just had to show them off…
