General, brand•
on September 24th, 2009•

Shed Lifestyle, a mens Health start-up company came to us with very specific brand expectations which previous designers had failed to fulfill. Through deep discussions, probing questions and various sketches we created the brand the client had envisaged. The ‘SHED’ brand was born.
After the brand was in place, we began work on the online store for the new business. With a host of categories ranging from vitamins to PDA’s it was essential to ensure that navigation and user journeys were clear, intuitive and prepped for up selling. The site features a range of tools including newsletter campaign managers, voucher offers and a detailed stock and customer control system.
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Would you like an in-house chef to create healthy balanced meals for you every day?
Butterflies Tailored Cuisine do exactly that, and chose Debug Design to create their new branding and identity.
The client wanted a professional and elegant look. After working through a variety of concepts, we were all very happy with the chosen logo; an aqua marine and sharp black contrasting butterfly icon accenting the luxurious font.
We also created business cards and a holding page for the client. We wanted the cards to embody the concept of Butterflies, and a little something special was called for. We have added a spot gloss varnish to the logo. This will bring it out in the design and accent it, also providing a silky texture to the deluxe cards that will make the customers want to keep them!

Ipswich based home technology company ‘The Edge’ have recently been re-branded by Debug Design. The company who sell, install and maintain all the latest mod cons from TV’s that come out of ceilings to stereo systems controlled by wall panels have new cards, compliment slips and headed paper which coupled with their new upcoming website will show the word their professional nature.
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